
LMPM
At Lotas Minard Patton McIver, we developed and launched new fragrances in television and print for Cover Girl. Concept and branding of Incognito by Cover Girl won fragrance of the year ‘92. Recognized in Creativity magazine for the Manhattan Inc. print/OOH campaign and Tahiti shower gel TV spot.



Print and OOH for Manhattan Inc magazine. Client: Hearst Magazines.
Photoshoot on the World Financial Center and World Trade Center.

Incognito by Cover Girl
Source – https://vimeo.com/219045191

Magazine Insert with tip-in vellum page overlaying print ad with fragrance strip.

INCOGNITO Point of Sale Lenticular Display and Package Design Consultant

Print and OOH for Elle Decor Magazine.


Smithsonian Trade Ad Campaign. Photoshoot at the Smithsonian Institution, Washington DC.

NutriSystem
Source – https://vimeo.com/219136333

